As Richard Stark, the founder of Chrome Hearts, once said, "When it's popular, it's popular, not because of Love with Chrome Hearts. We've been doing it for more than 30 years. Sometimes it's a trend, sometimes it's not. (Popular or not) is someone else's problem."
The reason why Chrome Hearts can stay young forever in the fashion circle has a lot to do with its own anti-fashion label. It focuses its energy on the refinement of single products and has accumulated excellent core basic single products since its establishment in 1988. With a consistent brand concept, although Richard Stark has repeatedly emphasized that he is not a fashion brand, Chrome Hearts still won the CFDA Accessories Designer Award in 1992.
The silver Chrome Hearts Jewelry brand has entered the ranks of luxury goods mainly because of its hard-core product design style. In addition to the craftsmanship design that the brand has always emphasized, the recurring flower-shaped cross, holy sword, iris elements, David's shield and peach heart have constructed the brand.
The aesthetic system, combined with the mystery of rock, goth, hip-hop, darkness and medieval religion, presents the brand's unique and unique style. Chrome Hearts has had a close and strong relationship with rock bands since its inception, and has cooperated with partners such as Guns N' Roses, Sex Pistols and The Rolling Stones, etc., in the fashion field, the cooperation is more tricky. Brands such as Comme des Garçons, Gareth Pugh and Rick Owens have undoubtedly sublimated the brand positioning and style of Chrome Hearts, and also allow fans to rest assured. Pay for the brand.
Today, Chrome Hearts has unintentionally entered the public eye again under the leadership of countless influential stars and trendsetters. The rebellious, rock and roll, gothic, and mysterious style it carries, in fact, It matches the rebellious and fearless youth stage and represents "real life, realstyle" in a certain sense. In short, no one is young forever, but some people are always young, so people will always fall in love with Chrome Hearts repeatedly at different times!